Brokers Are Better Commits to Helping Mortgage Brokers Increase Their Business Through Partnership with leadPops

Brokers Are Better Commits to Helping Mortgage Brokers Increase Their Business Through Partnership with leadPops

Industry leaders combine forces to provide game-changing opportunities to help further the growth of independent mortgage broker market share
SAN DIEGO–(BUSINESS WIRE)–#AIME–leadPops, a San Diego-based mortgage marketing company that offers website development, lead generation funnels and managed marketing services, today announced a new partnership with Brokers Are Better, LLC., an integrated broker community available to the members of the Association of Independent Mortgage Experts (AIME). This partnership will provide unique opportunities to the independent mortgage broker channel through offerings such as enhanced technology and a variety of marketing services including semi-custom websites, lead funnel technology, sticky bars and more.

leadPops marketing technology offerings include the digital structure and strategy necessary for mortgage brokers to generate their own exclusive leads and convert those leads into applications and closings. This can all be done through leadPops proprietary tools including lead generation funnels, conversion-focused websites, mortgage calculators, landing pages, marketing services, as well as integrations with more than a dozen mortgage customer relationship management systems and other popular broker platforms.

In addition to the technology packages, leadPops will offer managed marketing services for mortgage brokers interested in Facebook and Google advertising, local search engine optimization, email marketing, retargeting, reputation management, recruiting, Realtor relationship growth and retention, and more.

“Expanding the amount of business-growth resources that our members at AIME have access to is exactly why partnerships like this are so beneficial to the independent mortgage broker community,” said Anthony Casa, Chairman of AIME. “We believe that leadPops in an industry leader when it comes to the development and execution of mortgage broker marketing, and we’re excited to have them alongside us as we both work towards a mutual goal: helping mortgage brokers become successful with a focus on ensuring all efforts include over-the-top ROI.”

leadPops and Brokers Are Better have also introduced an exclusive landing page in regards to the partnership in order to educate all AIME members. This landing page provides more information on the offering, the ability to schedule calls with a leadPops Personal Marketing Advisor, as well as easy access to sign up.

“The focus at leadPops is helping our mortgage clients generate their own exclusive leads — leads that convert into applications and closed loans,” said Andrew Pawlak, CEO and Co-Founder of leadPops. “We couldn’t be more excited to work with Brokers Are Better and the members that it supports by providing their community with systems and strategies that will help them get more clients, as well as better their overall business best practices.”

Brokers Are Better will also enjoy exclusive, discounted pricing, as well as specialized packages designed with independent mortgage brokers in mind.

The launch became official on October 1, 2019, highlighted by the presence of leadPops at the AIME Fuse 2019 National Conference at the Bellagio Hotel & Casino in Las Vegas, NV this October 11-12.

About leadPops:

leadPops is a leading mortgage marketing technology and services company that provides Mortgage Brokers, loan officers, banks, and real estate professionals with a high-converting web presence, including website design, lead generation funnels, consulting, managed services, and integrations.

About Association of Independent Mortgage Experts:

The Association of Independent Mortgage Experts (AIME) is a non-profit, national trade membership association created exclusively for independent mortgage brokers. With over 40,000 members, AIME is committed to establishing a community of independent mortgage experts by creating an association that empowers them with unparalleled technology, continued education and networking support necessary to successfully advise consumers nationwide with their residential mortgage needs. AIME plans to operate with a growth-focused strategy, providing tools and resources to propel the wholesale channel beyond 25% share of the mortgage market by 2020.

For additional information regarding the benefits associated with an AIME membership, as well as wholesale-focused lenders and vendors interested in sponsoring AIME, visit

About Brokers Are Better

Brokers Are Better, LLC, is an online community dedicated to furthering the growth of the broker channel through strategic partnerships with lenders and vendors available only to members of the Association of Independent Mortgage Experts.

For additional information on Brokers Are Better please email [email protected].
Rosa Romaine
Chief Operating Officer, leadPops, Inc.
[email protected]

Reneé Stanzione
Public Relations Manager, AIME
[email protected]

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