28 Oct Citizens Bank Announces Integrated Financing Partnership with Microsoft for Xbox All Access
PROVIDENCE, R.I.–(BUSINESS WIRE)–Citizens Bank today announced a partnership under which it will provide the consumer financing for Microsoft’s newly launched Xbox All Access program. The program features 0% APR financing along with a simple and seamless point of sale experience that will be available through Amazon.com in the United States.
“Consumers want affordable ways to make purchases without taking on additional credit card debt. Xbox All Access bundles hardware, services and software with affordable and predictable financing delivered through Amazon’s online check out process,” said Brendan Coughlin, president of consumer deposits and lending at Citizens Bank. “Xbox All Access represents the first time a lender, manufacturer, and retailer have come together to offer a seamless way for consumers to buy, and we believe that it will be the model for how purchases are made and financed in the future.”
Xbox All Access offers consumers their choice of various Xbox One S, Xbox One X or Xbox One S All-Digital Edition console bundles paired with 24 months of Xbox Game Pass Ultimate which delivers access to over 100 high-quality games and online multiplayer with Xbox Live Gold. Xbox Game Pass Ultimate includes brand-new Xbox exclusives and new titles added all the time, plus fast, reliable online multiplayer gaming. Additionally, program participants have the option to upgrade to the next Xbox console, Project Scarlett, when it launches in the 2020 holiday season.
Citizens Bank is a leader in point of sale financing and has invested heavily to deliver a state-of-the-art payment and purchase model for retail purchases. Citizens has collaborated with LiftForward, a leading technology firm to develop the platform for the Xbox All Access program. The resulting solution is differentiated in that it powers both the online and retail brick and mortar channels in a seamless way and can also help consumer goods manufacturers provide financing programs for their products that are sold through distributed retailers and dealers.
About Citizens Financial Group, Inc.Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $164.4 billion in assets as of September 30, 2019. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a 24/7 customer contact center and the convenience of approximately 2,900 ATMs and approximately 1,100 branches in 11 states in the New England, Mid-Atlantic and Midwest regions. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers corporate, institutional and not-for-profit clients a full range of wholesale banking products and services, including lending and deposits, capital markets, treasury services, foreign exchange and interest rate products, and asset finance. More information is available at www.citizensbank.com or visit us on Twitter, LinkedIn or Facebook.
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