30 Oct Exponential Interactive Launches a New Business Division: VDX.tv
VDX.tv allows brands to amplify their TV messaging to their most relevant consumers via customized video experiences delivered on connected TVs and personal devices
EMERYVILLE, Calif.–(BUSINESS WIRE)–Digital advertising leader Exponential Interactive announces the launch of VDX.tv, a new division that creates and executes personalized, video-driven advertising campaigns for brands across screens. VDX, which stands for Video-Driven Experiences, starts with a brand’s TV and video ad messaging, and creates a dynamic ad experience that is customizable for different consumer segments or contexts. With solutions that specifically address challenges in each industry vertical, VDX.tv allows brands to amplify their message to their most relevant consumers and leverage video messaging to drive meaningful business outcomes.
“The best way for brands to connect with consumers is through their TV and video messaging” said Dilip DaSilva, CEO and founder of Exponential. “It takes significant effort to create great video ads that emotionally connect with consumers and as a result, brands typically only create a few ads that they broadcast to all consumers via TV. Our VDX.tv solutions merge great video assets with experiences that can be customized for thousands of different consumer segments. These video-driven experiences complement TV advertising by amplifying their brand messaging to reach their most relevant consumers.”
Consumer media consumption habits have been evolving considerably; over 75 percent of consumers currently own a smart or connected TV and they are increasingly watching TV content on their personal devices. These changes enable some TV ad inventory to be addressable at the household level and to personal devices. Keeping pace with these changes, VDX.tv helps brands amplify their video messaging to relevant consumers on their connected TVs (CTVs), while they are watching TV content on their personal devices, and while they are consuming any type of digital content on their mobile devices and laptops.
“Broadcast TV bought through the upfronts will continue to play a central role for reaching consumers at scale. However, serving customized video experiences more frequently to specific households allows advertisers to amplify their message, increase their share of voice and strengthen their brand presence in the marketplace,” added DaSilva.
Furthermore, multiple members of a household often influence the buying decision. This is particularly true when it comes to decisions within the Automotive, Retail, Restaurant and Travel industries. By reaching all members of a household on all devices, brands can amplify their messaging and tip the scale in their favor to convert awareness into action.
VDX.tv’s solutions take industry-specific challenges into account. For example, a restaurant chain may want to drive consumers to visit the restaurant’s physical locations. In this case, VDX.tv would serve the ad across TV or personal devices, and primarily to households a mile or two from each restaurant location. It could contain the address of the closest location, special offers specific to that location, and/or a map of all locations near the consumer. This ensures the ad feels personal and hyperlocal, even if it is running the same video creative as the national broadcast TV spot.
“One of the most important features of VDX.tv’s solutions is that it focuses on reaching the consumers who are most likely to become customers or repeat customers, than on reaching a broader audience of people who may not be as relevant to the brand.”
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers.
VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv
Kite Hill PR for VDX.tv