17 Oct Huami Launches GTR, A Bold New Fashion-Orientated Amazfit Smartwatch
The Amazfit GTR Costs Less Than $200 and Combines Fashion, Intelligence, and Usability Into New Line of Smartwatch Meant to Diversify Consumers Palate for Wearable Tech
CUPERTINO, Calif.–(BUSINESS WIRE)–Huami (NYSE: HMI), the world’s second-largest wearables company, announced today the launch of the Amazfit GTR smartwatch. The newest addition to their lineup of feature-packed watches, the GTR comes in two sizes – 47.2mm and 42.6mm – and features all-metal construction, with the 47.2mm available in three high-grade metals: aluminum, stainless steel, and titanium. Offering a host of features including a 27-day-battery life, 24-hour heart rate monitoring, 12 sport modes, and dual-mode GPS, the stylish new GTR combines modern convenience with classic looks in a watch that’s perfect for any occasion.
“The new Amazfit GTR smartwatch showcases how the world of fashion and technology can be merged to create a stunning class of feature-rich products that allow consumers more flexibility with their wardrobe when it comes to wearable tech,” said Elaine Huo, Head of U.S. Marketing for Huami.
With this philosophy in mind, Amazfit is partnering with leading fashion influencers to create a series of “Get Ready with Me” social media videos (GTR = “Get Ready” in Internet slang) to accompany the GTR’s launch. Shared across Instagram and other social channels, these prescriptive videos will show consumers how they can incorporate GTR’s attractive design into a winning, modern style, and get ready to take on the world.
GTR Design Features
The new 47.2mm Amazfit GTR smartwatch comes in three different styles – aluminum, stainless steel and titanium for maximum durability, corrosion resistance, and minimum weight. Inspired by classic Swiss watch technology, they feature a round dial design, inlaid cubic zirconia ceramic bezel and are available in leather or silicone bands. The 42.6mm smartwatch comes in aluminum with four fashionable colors to choose from – starry black, moonlight white, coral red, and cherry blossom pink.
GTR Technology Features
The Amazfit GTR offers up to 27-day-battery life, 12 sport modes like skiing, mountaineering, running, etc., 24-hour heart rate monitoring, 5 ATM water-resistance so you can take it for a swim, dual-mode GPS, mobile app notifications and more.
GTR Availability and Pricing
The Amazfit GTR 47.2mm Aluminum and Stainless Steel are available now for purchase, with the Titanium version available by December. The GTR 42.6mm in the color Blossom Pink is available now with the remaining colors available by December. The GTR (47.2mm) retail price is $179.99 (USD), along with the GTR (42.6mm) retail price of $169.99 (USD). The GTR smartwatch is available for purchase online at Amazfit.com, Amazon, BestBuy.com, and NewEgg. It will soon be available on Walmart.com.
Huami is a biometric and activity data-driven company with significant expertise in smart wearable technology. Since its inception in 2013, Huami has quickly established its global market leadership and recognition by shipping millions of units of smart wearable devices. In 2017, Huami shipped 18.1 million units of smart wearable devices. In 2018, Amazfit grew its global market share 4x YoY, and established itself as a new challenger brand to be taken seriously with the success of their sub-$100 Bip smartwatch – the third highest-selling model in the world, the Amazfit Verge, available under $160, comes with Alexa built-in.
For more information please visit https://us.amazfit.com/ and follow along with on Instagram (https://www.instagram.com/amazfit/?hl=en) and Twitter (https://twitter.com/amazfit?lang=en). To learn more about becoming an authorized Amazfit dealer, please contact Jeff Bello at [email protected].
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