rue21 Selects GroupBy to Enhance Its Digital Commerce Experience

rue21 Selects GroupBy to Enhance Its Digital Commerce Experience

GroupBy’s eCommerce search technology will empower rue21 to drive a highly relevant customer experience
TORONTO–(BUSINESS WIRE)–GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in this space, announced today that rue21, a leading fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including Search, Navigation, Recommendations, and Personalization for eCommerce, to enhance the online shopping experience for its customers.

With this partnership, rue21 aims to drive a superior product discovery experience for its customers. rue21 will employ GroupBy’s headless software solution enabling a personalized search experience that is unique to each customer.

“It is our constant effort to provide our customers with a remarkable experience both online and in-store,” says Robert Brous, VP of eCommerce & Digital, rue21. “Our partnership with GroupBy takes us further in this direction and we are excited to provide a seamless buying experience through increased product relevance, personalization, and product recommendations. We expect that GroupBy can help us deliver a higher converting customer experience.”

“It’s a wonderful opportunity to partner with rue21, a company that takes pride in putting customers first every day,” says Roland Gossage, CEO, GroupBy. “GroupBy is committed to making this experience even stronger with our advanced search relevancy solutions, employing a strategic balance between machine learning-powered algorithms and human-controlled results.”

About GroupBy Inc.

GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for data enrichment, search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). Founded in 2014, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit

About rue21

rue21, the pioneer of fast fashion, offers stylish apparel and accessories for guys, girls and plus sizes at prices everyone can love. Built on the belief that everyone should look and feel great with what they wear, rue21 combines great fashion and great value for their customers. Headquartered just north of Pittsburgh, Pennsylvania, rue21 operates 695 stores in 45 states and online at
Jenna Jordan
Ketner Group Communications (for GroupBy)
[email protected](512) 794-8876

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