09 Apr Vodafone Idea ups focus on IoT business to take on Airtel, Jio
Vodafone Idea’s enterprise arm is doubling down on its Internet of Things (IoT) business with the launch of integrated IoT solutions for enterprises and to take on Bharti and Reliance Jio.
Airtel on Wednesday launched its end-to-end 5G-ready IoT platform, called Airtel IoT.
Notably, Reliance Jio has developed a comprehensive IoT solution with device, diagnostics, connectivity, platform and support, and is in advanced talks and trials with original equipment makers (OEMs) to launch its Internet of Things (IoT) services in the country.
said that its IoT solution offering comprises connectivity, hardware, network, application, analytics, security and support.
The telecom operator is targeting smart mobility or automotive, logistics, smart infrastructure and smart utility segments and has already tied-up with a few companies. It said to tap more verticals going forward.
“Vi is a market leader in IoT and well positioned to capitalize on future growth driven by the Government’s push towards ‘Digital India’ and ‘Smart Cities’,” Ravinder Takkar, MD & CEO, Vodafone Idea Limited, said in a statement.
Abhijit Kishore, Chief Enterprise Business Officer, Vodafone Idea Limited, said that the telco is well placed to maximize the benefits of IoT enabled Industry 4.0 revolution in the country.
VIL is betting big on partnerships to build the ecosystem and offer end-to-end solutions. “Our product offerings cut across industries to ensure customers get tailored offerings. We are integrating devices, chipsets, module, application , network and managed service. That’s a differentiated offering. We are integrating all elements of the value chain of IoT,” Kishore added.
Vodafone Idea is leveraging its innovation lab to build these IoT offerings. Kishore said that the telco has a “highly-skilled” team of IoT professionals, multi-industry knowledge and ability to engage and deliver high impact IoT solutions.
“With new offerings, customers will be befitted from faster time to market, flexibility and scalability to save a lot of time. There will be a cost benefit as well,” he added.
Asked about Airtel’s focus on the IoT segment and recent announcement, Kishore said, “Competition is always welcomed and it is good to see competition catching up with us.”
As per NASSCOM, the IoT market is worth $15 billion in India. “That’s a pretty large business and we as telcos have not been participating in that business. There is a huge opportunity. For the connectivity piece, we continue just 6-7% towards this. Now, with integrated offering, the share can be increased,” Kishore said.
As per other estimates, India’s cellular connectivity based IoT market is forecasted to grow to Rs 10,000 crore by 2022, driven by connected cars and appliances, Smart factories and utilities, and other use cases.
“it is quite a large market…Airtel being the largest b2b player with largest share, we will be able to capture substantial share due to network and customer strength. We have deeper knowledge and understanding in this space,” Ajay Chitkara, Director & CEO – Airtel Business separately told ET.
He added that IoT is a large ecosystem play and there are specialized players in the market. Chitkara said that there is a lot of innovation taking place already. “We want to encourage innovation.”
Vodafone Idea’s Kishore added that the telco is partnering with various government departments for various projects in the utilities space. “We are working with different departments at various stages. Some are in the PoC stage like smart utility and meter reading. In the automated meter reading, we are one of the largest in India where we deployed millions of connectivity solutions.”
Jio recently claimed that it has successfully conducted pilots with various DISCOMs and is integrating its IoT solution with top meter OEMs and has tied up system integrators for the rollout.